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Address the "Isn't that a legacy platform?" bias head-on

I often run into other IT people who believe the platform is legacy. This should be part of the marketing campaign.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Aug 2 2018
  • Planning to implement
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  • Admin
    Thomas Hampel commented
    September 06, 2018 20:04

    the starting point already exists https://www.facebook.com/LotusNotesandDomino/ 

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    September 06, 2018 19:31

    Establish Domino 10 presence on Facebook to showcase product as a whole, with some reference customer apps. Link to some short YouTube videos showing how easy it is to build apps in both Notes client and for the Web - could contrast with MS offerings. (Remember Apple vs Microsoft adverts from a few years ago)

    Also video(s) showing Notes Mail/Verse in action vs Outlook'/Exchange - although this may need some cosmetic refreshes to the Mail template.....  Could also mention how easy it is to customise the Mail template....

    Prepare a ROI using Notes Mail vs Exchange - both from a user and support perspective.  You only need 1 - 2 administrators to support a major installation (in the 10,000's of users if not 100,000's) e.g. for companies with EMEA presence or in the US/Canada with multiple offices. Compare the support costs for Exchange vs Notes on Premise and in the Cloud.

    Demonstrate Verse & Connections both in the Cloud and on premise.

    Push the RAD aspect of Domino/Notes development using modern tools (Jave, Node.js etc as well as the older tolls (LotusScript / Formual language. 

    Demonstrate that apps written in the 90's still work natively on Domino 10 without changes.  Nobody else does it like Domino!

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    August 06, 2018 14:47

    Marketing focused not only on the existing Domino community, but also to the public. I recently showed our Support Desk team the "Work the Web" campaign from the 90s and said I think that was the last time that there was advertising directed to the public about the platform. 

  • Admin
    Thomas Hampel commented
    August 06, 2018 12:59

    This is already in progress. Do you have any more specific ideas on how to get it done?