To improve the promotion of HCL products, there should be an option of hosted service in the HCL cloud.
This business option would be free, with some limitations. Example: Number of Users, Limited Application Size, Number of emails sent per day, number of Applications created, and with display of Merchandising ads.
And as applications grow or customer needs expand, HCL would start charging a fee for the service, or recommend a partner's cloud hosting or sell the on-premises license with some migration tool for the local server.
This would be a way of publicizing so that new companies can get to know HCL's new products better, and make them popular.